Alden x Frans Boone goes Rotterdam

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Soon a part of the biggest Alden collection in Europe will be available in Rotterdam, after a visit to our new store location the Alden direction approved us as an Authorized Dealer for Rotterdam and surroundings.

We got this kind letter today ... The Representative for Europe took the plane and tram to check it out to find out himself... This is how we like it.


Hi Frans, I took the tram out to see your proposed new store last Friday and it looks like quite a nice place. It is really interesting how it kind of fits your Sluis theme. I can see people making the special trip to see you, then stopping for lunch at Abrazo, leaving the kids to play near the lake. It will be interesting to watch this area grow and develop due to the "Frans Boone effect" - I have seen it happen many times before. You could be the catalyst to bring new life into that area. Alden approves that store as an authorized dealer. Please let me know when is the store opening.

All the best,


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