Going back to 1927, Edouard Beerens received a wedding preent from his mother;
An atelier, producing overalls and aprons.
The workshop situated in the heart of Paris was the place were he created his own brand Vetra (Vêtements de Travail).
Vetra showed a big range of workwear for men and moved over to a larger space in a couple of years, subcontractors with their own machines were hired.
The business developed and in 1950 his son Claude joined the company and started to rationalize the production process to maintain the quality and increase the capacity.
In 1988 hisa grandson Patrick joined the company, introducing new items and working with Japanese partners on new styles , the export boosted.
The name VETRA has been composed of VEtements de TRAvail, back in 1927, workwear brands were always shown in red ink in the first part of this century, referring to the working class emblem. After black in the 1950’ies, the French Hydrone Blue became the most famous workwear color ever. The black buttons are a part of this Iconic workwear too.
Over the years Vetra evaluated and improved to become what it is now; Made in France garments, Vetra ever lasts, the workwear that fits, Vetra; The tailor for professionals