Levis Vintage 501 1978 Lofty€ 230.00
(outside EU, import tax not included)
Despite the turbulent times, Levi Strauss and Co. stuck to the basics when it came to its most iconic style. The 1978 501® Jean had a straight but still generous twisted leg. It sported a lower rise than earlier 501® Jeans and had a little “e” Red Tab, which was first introduced in 1971. But like the other 501® Jeans from the century before it, the 1978 501® Jean still came with the always-classic button fly and red-orange contrast stitching.
Many vintage enthusiasts who grew up with this 501® remember it not for its fit or details, but for the special Cone Mills denim that it was made from. Rumor has it that Cone Mills began adding sulfur during the dye process to get more distance out of the petroleum-based indigo dye that they were using. This new recipe resulted in a truly unique fabric that was a bit brighter and faded out faster, a welcome change for Levi’s® fans who wanted to fade their jeans as quickly as possible.