Last year we received the news that our main sock supplier was selling their factory in their home country. All new production would be out-sourced to third party factories. So after more than 15 years together we stopped our collaboration and set out to find a new supplier who could offer a high end product, customized to our demands.
We feel there are a lot of newer brands out there that cut costs by taking out the retailer. We as a retailer did the reverse and skipped the brand designers, offices, marketing agencies etc. Taking out these costs makes it so we can offer a much higher end product while still keeping the same mark up. Working directly with the factory allows us to use the best quality our yarn supplier could offer the most expensive and most forward quality they offer.
Our journey started with finding companies who own machines and have the skilled artisans that can produce hand-linked socks. Today there are only a handful of places all over the world that can offer this artisanal feature. After several visits, we found a small, family owned company in the northern part of Italy that has the knowledge and skills to make hand-linked socks. Or as they call it: Calze con punta Rimagliata a Mano.
When we first visited the factory in the winter of last year and met the couple that run the business we could really see their love for the product. Their whole heart is in this company and that's a very tangible thing. After telling them our story we found a set of people that really understood our vision and could meet our high requirements.
Over the last year we made numerous samples and after really putting them to the test, wearing, washing, abusing the socks we came out with the extra fine merino sock that came in earlier this week.
With this sock we set out to make a sock that is perfect for everyday wear, 9 months a year in our western European climate. The fine merino is breathable, soft. The 6x2 Rib construction is extremely versatile that can be worn elegantly on professional occasions but also dressed down on your more relaxed days. We have customized many details on this pair of socks, but the most recognizable is the length. These socks are approx. 5 cm longer compared to other, this to make sure they stay better attached and do not fall down.
Using an extremely fine merino yarn which underwent an industrial process that makes the yarn unshrinkable and smoother to the touch. This means the socks can be machine washed at low temperatures without losing their shiny appearance and softness. The yarn is a high twist yarn which makes the yarn stronger while retaining the fine character resulting in a sock that can take a beating and is less prone to pilling.
Earlier last month we already introduced the classic Filo di Scozia socks made out of luxury Extrafine Egyptian Cotton Lisle yarn. A classic mens sock, thin and breathable with a slight sheen to the fabric. The socks are reinforced at the heel which makes sure they are sturdy enough while remaining extremely fine. Classic colors make this one perfect for spring and summer.
As we intend to have an extensive collection with socks that are appropriate for every moment more styles will come in later this year, a sporty cotton sock, a thicker triple yarn wool sock for autumn and fall, a luxurious cashmere-silk quality and more including a knee high model for the classic man.
A lot of work and time went into this project and we are so glad to finally present the Frans Boone Socks.
Check out the full collection here.
