Back in the early 1960’s Bedford cords or how other people called them, Piqué jeans became popular among the younger people as a casual alternative to classic blue jeans. Levi’s followed up on this trend with their own model in subtle earthy tones. Not long after the pants made it onto some of the more stylish figures of that period like Paul Newman and Steve McQueen which further cemented these pants as California Cool and a timeless classic. This spring and summer season we stock a clean-straight model by Fullcount and a classically slim Ivy fit model by Orslow.
